Rove Apparel

Rove is an outdoor apparel company. I created the identity to represent the word rove, which means to wander about at random, especially over a wide area. The customers who buy the apparel lead very active lives and are college aged students who love the low prices. The colors are athletic and bright and I chose a grunge typeface to represent active and adventurous lives.

mood boardCorp Identity
Clothing Company
hanging tag1Magazine Finalfinal billboard

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