Nancy Lemke’s Custom Cakes

Nancy Lemke’s Custom Cakes is a business in Stevens Point, WI. Nancy makes cakes for all occasions and needed a new identity for her business. The logo represents an abstracted three tiered cake and has a script font, which looks classy yet simple with a homemade feel. The typeface I chose is similar to the look of writing on the top of a cake. The identity is applied to multiple pieces of collateral to promote business to her home.

Screen Shot 2013-04-04 at 5.16.48 PMScreen Shot 2013-04-19 at 5.21.17 PMScreen Shot 2013-04-19 at 5.21.26 PM

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