Nancy Lemke’s Custom Cakes is a business in Stevens Point, WI. Nancy makes cakes for all occasions and needed a new identity for her business. The logo represents an abstracted three tiered cake and has a script font, which looks classy yet simple with a homemade feel. The typeface I chose is similar to the look of writing on the top of a cake. The identity is applied to multiple pieces of collateral to promote business to her home.